we might need to change direction in business a lot of times. The changes could be in different areas, such as changing your target market, changing the product or service you offer and also your marketing strategy. When it comes to business, some people like sticking to the old plan they've had, but sometimes there is need for change and you need to flexible to embrace changes easily. A good example is technology industry, changes occur on regular basis and if you don't follow the changes, you'll be lost.
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